The workflow automation system your Iconik system has been dreaming of.

Relay is the most powerful, flexible, and easy to use automation engine. Period.

Relay installs and runs through Control Room.

Dedicated to automating media workflows.

Purpose built, dedicated to automating media workflows. Not adapted from another industry. Unlike rebranded solutions, you're not paying extra for someone else's software.

With Relay you can replace existing legacy workflows or build entirely new ones. It was designed from the ground up to help you modernize your processes.

Don't bet on outdated on-premise solutions or cloud-only tools your organization isn't ready for. Build on Relay, run it on your current infrastructure, then move to the cloud or go hybrid when you're ready.

Manage and move files on your local storage, manipulate metadata, run custom scripts and more, all controlled by your Iconik or CatDV MAM system.

Relay runs on macOS, Windows, and Ubuntu 24.04.

Install it in your facility, close to your files.

What does it do?

Relay gives you more than 3 dozen workflow functions to build with, hand chosen by the most experienced workflow designers in the MAM business.

Start

Trigger your workflows from Iconik or another system via Custom Actions or webhooks. You can also watch a folder that’s outside your ISG storage, or run a scheduled job (without configuring cron.)

Relay workflow editor connecting Watch Folder, Copy file, and Complete steps — Start with a trigger. Connect the steps.

Do Work

Then you can choose from a list of the most commonly used metadata & media functions: file operations (move, copy, S3 upload), asset management (get and update metadata, plus find and create in Iconik), metadata ingest (JSON), and scripting functions. All controlled from Relay's interface.

Relay Home dashboard showing live jobs, queued work, errors, files, and workflow queues — Current work and recent errors.

Track Status

Log to Relay's job list, sync results back to your MAM, or POST to any system with an API. Full visibility, your choice of systems.

Relay Jobs view listing workflow runs, triggers, start times, durations, and outcomes — Review workflow runs and their outcomes.

Check out this partial list of functions:

Manage files on any mounted file system, inside or outside your Iconik Storage

Move/copy/delete
Rename files
Upload/Download to/from S3
Transfer via SCP

Manage assets/clips in your MAM

Get (Iconik and CatDV)
Update Metadata (Iconik and CatDV)
Find, Create, Add to Collection (Iconik only)

Ingest external Metadata

JSON

Scripting & Advanced Functions

Run shell commands
Run JS
Send HTTP requests: GET, POST, PUT
Log Messages
Report Errors